It all began... with a poor cast.

I was fishing with a good friend of mine - Kent - an older gentleman well seasoned in art of bass fishing. I'd fished from banks and ocean vessels but never on a professional bass boat with someone who actually seemed to know what he was doing. Kent lent me one of his best lures for my first cast. I was stoked to use some professional gear and wanted desperately to prove to both of us that I was a capable fisherman. I targeted a clear spot near the shoreline in the hopes of landing an impressive first cast. I unlocked the reel, drew back, and threw. My lure didn't come close to hitting the water. Instead, that shiny new lure lodged itself in a pine tree rooted on the bank about 15 feet up. My heart sank. I kept my back turned and prayed Kent hadn't seen me tangle his best lure in the branches. I quietly gave the line a few yanks, but that only made it worse; the line wrapped a few more times around the limb on which it dangled. Facing defeat, I slowly turned toward the front of the boat where Kent was fishing. To my incredible embarrassment, he had witnessed the whole ordeal. He stood quietly, reeled in his lure, and shook his head. Before turning the boat toward the shore to fetch my lure, Kent turned to me, a cheeky grin on his face, and said, "Dammit boy."

Today, anything goes. 

From that day on, Dammit Boy became part of my daily vernacular.  My family started using it. My friends have picked it up. I've even caught my co-workers using it after a particularly rough day with students. These days, Dammit Boy knows no bounds. From ordinary tragedies like spilling a beer or running out of gas to victorious moments like catching an 8 lb bass or witnessing your favorite team win in overtime, Dammit Boy has become an expression of frustration, outrage, excitement, and pure joy.

Dammit Boy lives on.

Dammit Boy has become my go-to expression in the best of times and the worst of times. If you haven't already adopted it, give it a whirl the next time you're stuck in traffic. Or when your best mate scores his dream job. The phrase "Dammit Boy" isn't necessarily a phrase to live your life by. It's not an inspirational quote or a profound revelation. It's an expression of life, and it's a damned good one.

Meet the Dammit Boy creators...